Do you have 28,800 hours every day?

Posted February 16th, 2010. Filed under Uncategorized

If I can recall correctly, 20 hours of video is uploaded to YouTube every minute. That’s 28,800 hours every day!

So my question is: is video production a hard thing to do?

I’ve heard plenty of excuses like “it is too hard” or “it is too expensive” or “too slow” and more sincere inquiries about file formatting or resolution in relation to file size. And the biggest challenge most marketers have about video has to do with storyboarding: how to craft an effective video that gets your message across.

Both software and hardware resources for video making are getting better and cheaper by the days. Just the other day a local technology review press supplement rated the 3rd-generation Creative Vado HD as an “Editor’s Choice” for:

* simplified elegance
* video and audio quality
* uncomplicated high-definition video shoot
* price
* form factor
* ease of use

On the software side, I came across the Debut Video Capture Software. It’s free and it’s fun and easy to use too. Do a PowerPoint presentation on your PC, capture it, save it into a video and upload it to YouTube.

You know you gotta have video when Frank Kern says his ‘ghetto’ videos are making millions of dollars during product launches, and he’s not lying. Videos are great for getting traffic to your site and proven to convert traffic into sales.

The video marketing part is what separates the real marketers from the leisure video producers. You may not know this but YouTube count as 1 complete video view when the video is loaded and played from start to finish. Most viewers would have already moved on if they can’t find what they want. How are you going to lock their attention and hook them for the close?

Here is where you can learn from Andy Jenkins’ latest coaching program: The Video Boss. You’re talking about someone who has a pro background in video editing and comes straight from Hollywood (he won an Emmy too!) before he co-founded StomperNet with Brad Fallon.

I won’t reveal too much about what’s inside other than to suggest you watch the video (what else?) and discover what’s in it for you, but let’s just say you won’t need very sophisticated tools that will drain your computer’s CPU or disk resources; in fact, some of the tools may have already been installed on your computer. What about SEO? You can’t practically do anything about SEO without text, but Andy will show you how to get ranked on the first page of Google with the most negligible amount of SEO work!

In short, you’re going to get your investment’s worth with 9 weeks of coaching from Andy to make YOU a Video Boss.

Don’t miss your opportunity to learn video from The Best Video Marketer Ever!

The 500 spots will go Fast, so Act Now!

Search Engine Optimization is no rocket science.

Posted February 16th, 2010. Filed under Uncategorized

Optimization Factor #1: On-Page

There are 2 main types of SEO, first of which is on-page optimization, referring to the content you publish on a web page. Essentially, the words you publish on the page must match what most surfers type in the search engines so that that page of yours can show up in the SE results. This in turn increases the likelihood that the surfers come and visit your page, thus qualifying themselves as qualified visitors.

It is therefore very important that you decide on your keywords carefully. Once I told a property agent that in order to fill enough ongoing content for her site and fully express her professional knowledge, she must conscientiously recall the keywords of her profession: housing loans, real estate, HDB (Housing Development Board) flats, maisonette etc. What are the keywords you have to deal most in your profession on a daily basis? Write them down. These keywords come together as composites to form the single market identity, which in her case, is property.

From my perspective, this is not even proper keyword research, but if you maintain a momentum of publishing fresh content and mention your keywords often enough, your site will be seen by Google as an ‘authority’ of sorts and your web pages will rise in the SE rankings.

At the same time, it is with caution that you should take note of not repeating your keywords too much or the page can be perceived as spam. Just write naturally and maintain a keyword density of less than 5%. Best practice is you mention your keywords once or twice in the first paragraph.

It is said that a bare minimum of 100 searches per day is needed to indicate a market. That’s 3,000 searches per month. Use the AdWords Keyword Tool to get your numbers.

Optimization Factor #2: Off-Page

This usually refers to link building. When a lot of websites link to your site, Google sees it as a kind of endorsement and it results in higher SE ranking for your pages. Links that are forged voluntarily by other webmasters are considered the best kind. If you have to create a link-back via article submissions, blog commenting etc., use important keywords as anchor keywords within the hyperlink. For example, if you sell calculators online, use a link like “buy calculator” instead of “click here”.

Target Your Audience

Leave your link on websites where your potential customers congregate, like forums or discussion boards related to your website niche. Do not spam your website as this can be noticed by crawlers and will eventually result in a blacklist entry.

Offline Targeting

Be positive about plugging your website offline as well. Advertise in native newspapers, tell everybody concerning your website etc.

Add A Sitemap To Your Website

When you want search engines to crawl your entire website, the simplest solution is to add a sitemap to your website.

Just Plain Text

Searchbots solely browse plain text. Regardless of how stunning your flash animation is, searchbots cannot scan the content inside that animation. So strive to avoid Flash animations on your website when there’s content involved. Same story goes for JavaScript.

Do NOT Use iframes

Never use iframes to style your website! Search engines merely skip web pages with frames since “a page within a page” is considered a HTML anomaly. From a “user experience” perspective, it’s no good either. Let’s say you have a page called content.html framed within menu.html. If by chance a visitor land on content.html, not menu.html, he wouldn’t have a menu to navigate through your website.

Keep Away From Unhealthy Neighbourhoods

Do not be tempted into leaving your link on abandoned guestbooks, forums or spam your link on each website you can find. Do not exchange links with spammy websites (such as pharmacy websites) either. The danger exists that Google can classify your website as a spam site and will block your website from any search results.

Newbie Knockout

Like most people who come online to make money, you probably want to use the Internet to create your own wealth from thin air so you can:

- Quit your full-time job and exit the drudgery of a senseless rat race

- Finally be able to pay your own bills on time

- Build your very own highly successful virtual business empire on a literally low-cost for high profit

- Buy some of the finest things in life money can afford—a new house, a new car, a holiday around the world, good food, and good people!

- Enjoy operating a string of semi-automated or fully-automated money-making machines that produce passive income (it’s your choice)

- Take on vacations as and when you want to

- Have more freedom of time to pursue your passion, hobbies, charity, and other areas of life…

Whatever your motivations are, this is going to be the most important 20 days of your life!

Ben Brooks have conceived, created and compiled his years of experience as an Internet Marketer – and distill it all into just under 1 month’s worth of rock-solid content.

It contains everything you need to know—and ONLY what you NEED to know—to start creating your own wealth online.

Check out the full-blown Newbie Knockout course below before it’s taken down for good!

Newbie Knockout

Like most people who come online to make money, you probably want to use the Internet to create your own wealth from thin air so you can:

- Quit your full-time job and exit the drudgery of a senseless rat race

- Finally be able to pay your own bills on time

- Build your very own highly successful virtual business empire on a literally low-cost for high profit

- Buy some of the finest things in life money can afford—a new house, a new car, a holiday around the world, good food, and good people!

- Enjoy operating a string of semi-automated or fully-automated money-making machines that produce passive income (it’s your choice)

- Take on vacations as and when you want to

- Have more freedom of time to pursue your passion, hobbies, charity, and other areas of life…

Whatever your motivations are, this is going to be the most important 20 days of your life!

Ben Brooks have conceived, created and compiled his years of experience as an Internet Marketer – and distill it all into just under 1 month’s worth of rock-solid content.

It contains everything you need to know—and ONLY what you NEED to know—to start creating your own wealth online.

Check out the full-blown Newbie Knockout course below before it’s taken down for good!


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