So you finally have your product ready to sell. What a great feeling! Now you’re ready to write up a sales page and start selling.
Have you given that any thought up till now? Well, you know how to do it. Just follow the pattern you see on all the other sales pages. Good idea! A grabber of a headline, then a powerful opening sentence.
Take these suggestions into consideration along with that and get some great results.
1. Put a real picture of yourself in your ad. This will show people that you’re not hiding behind your web site or a company name. Show them that you are a real person and you’re not afraid to backup your product.
2. List any famous or respected people who have purchased or used your product or other products. These people need to be fairly well known to your target audience, but don’t need to be major celebrities.
3. Include the results of any tests you may have run on your product. Can be stats, screenshots of results, even money or gross sales.
4. Show the results of any positive surveys you’ve taken from your customers or even just the general public. You could even just survey your current customers and list the results.
5. Tell about any other publications who may have written about your business, product or websites, or your reputation. It might be a product review, on a top ten list, an article, etc.
6. List any related books, products, courses or software that you have written. Or even names of articles you may have written for your blog. This can give you credibility because it shows you’re an expert.
7. Have a professional looking site when you publish your ad. When people visit your site and it looks unprofessional, they’ll relate that to your product.
8. Show any endorsements you may have from other marketers or famous people. Some people think if a famous person knows and uses your product, they’ll be safe in using it too.
9. BONUSES. Whatever you do, do NOT forget to add some bonuses. People have bought products based solely on the bonus offers. Be sure to include the value of the bonuses, and make them as appealing as the product you are selling.
10. Use a money-back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.
11. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results your customers have received. Remember the law now requires real people in testimonials.
12. Don’t forget a P.S. or two or even three. People read P.S. sometimes even before they read the copy.
13. Be sure to put the price in the ad! Really I’ve seen several ads lately where the only way to find the price was to hit the Pay-Now button.
14. Then, whatever you do, be sure to test all the links.
That’s it. Lots of good sales to you. Oh yes, before you announce the site, it’s always a good idea to have someone else take a close look at it. This can be someone you work with on the Net, or even a family member.
