I have never liked the discount business or any business operating on a tiny profit margin.

To me, it’s more rewarding to command a higher price, charge premium fees and get paid very, very well for what you sell.

But in a competitive world where many other businesses seemingly offer products and services similar to yours, how do you command a premium price?

There are 5 factors you can control or exploit to enable you to charge a much higher price than your competitors in virtually any field and have more customers than you can handle waiting in line, cash in hand, to pay it.

The first factor is supply and demand. According to simple economics, the greater the demand for something and the more limited the supply, the more the seller can charge and get paid for it.

Since you’re not OPEC, you probably can’t control the supply of your product or service available to your customers. So what you have to do is create an overwhelming demand for you, your product, or your service.

Perhaps the easiest way to do this is to position yourself as the pre-eminent expert or authority in your field.

If people view you as THE guru in property taxes, hazardous waste clean-up, or whatever your field is, they will come to you first, knocking each other over to hire you instead of your lesser-known competitors.

The second factor you can control is your market niche. As a rule of thumb, the narrower your market niche, the more you can charge.

Specialists can always charge more than generalists. If you are a marketing consultant handling any small business clients you can get, you have lots of competition and great difficulty commanding a premium fee.

On the other hand, if you specialize in the marketing of accounting practices, accountants will pay a premium to get your advice because it applies to their own situation.

The third factor you can control is value. If your competitors all sell audio CD albums with six cassettes for $79, and you want to charge $300 for an album with six CDs on similar topics, why should the buyer pay it?

One way to differentiate your product is to add value. In the above example, you could include a CD-ROM with software programs of use to the buyer and related to the topic of the audio album (e.g. if the album is about time management, the CD-ROM could contain a personal day planner).

The material cost is only a dollar or so per CD-ROM. But the perceived value of software is easily $100 or more, enabling you to charge a premium price for your package.

And that’s the trick: to add extras that have a high perceived value but don’t cost you much.

Years ago, when I was selling business writing seminars to Fortune 500 corporations, I charged $3,500 a day. Many other trainers charged anywhere from $1,500 to $2,500 a day for similar programs.

To add value so I could get my fee, I offered unlimited free 30-day follow-up, where the attendees could call me for advice and to ask questions without charge for a full month after the seminar date.

While this follow-up service had a high perceived value (I described it as a $1,000 value in my sales literature), and training directors loved the idea, in reality very few seminar attendees took advantage, so it cost me almost nothing to deliver.

The fourth factor you can control is ROI (return on investment). If you design your product or service so that it generates a large ROI that is easy to see and measure, it will be much easier to sell at the price you want to get.

As consultant Jay Abraham says, “Will you give me a quarter if I give you a dollar?” If you can prove a 4:1 ROI from your product or service, it’s like selling a dollar for a quarter—an easy sale to make.

The fifth factor you can control is the customer’s concern about whether he will be satisfied with your product. You can control this by offering a money-back guarantee.

Guarantees overcome sales resistance. If you guarantee the customer will be happy, and that you will refund his money if he is not, he is more willing to pay your price, no matter what it is.

And there you have it. Increase demand for your product or service…target a vertical market niche…add value…generate a good ROI…guarantee satisfaction…and customers will gladly pay your price, even if it’s 50% to 100% or more above what your competitors charge, believe it or not.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

If you’re selling digital products or considering starting a membership site, this VERY powerful WordPress plugin could make it all a whole lot easier for you.

Here are a few of the options you have with WP Sales Automator:

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We all wish our videos can turn viral, but very few videos, whether it’s high-budget or amateur, have that x-factor to make the cut. Most people would consider viral videos as “a case of luck”, which, in other words, mean there is no proper formula that can establish the untold magic that hooks viewers from beginning to the end…

Or is there?

Ran Weiss started searching for YouTube videos to entertain his 7-year-old son. He randomly ended up with singing audition videos that were not even Idol-funny, and yet his son asked him to replay them repeatedly. Just what were so appealing about those videos, he thought?

That question set him out in search for an answer, and here it is: the Viral Video Blueprint is revealed!

This is a 6-module course that will teach you the RIGHT things to do as a video creator and publisher.

Here are some examples of what you will learn:

* How to give a prospect that feeling of “I have to get this” – module 2 pg. 127.

* 5 things you can do in the crucial first 10 seconds with a prospect that instantly let her know you’re “in the zone”, and get her hooked so she’ll want to see more – module 2 pg. 57.

* The one technique that turns you instantly into a creative wizard…even if you are not the “creative” type – module 2 pg. 36.

* How to leverage highly influential individuals and websites to spread your content to their followers and lend you some of their authority – pg. 64.

* What conventional copywriting techniques should NOT be applied to your video – module 2, pg. 13

* The deadly mistake too many marketers do when trying to launch viral content that ends up shamefully ignored – module 4 pg. 42.

* The law of “excitement” – What “bad boys” do to give a prospect that addictive rush of adrenaline that keeps her coming back for more – module 2, pg. 101 and much more…

This is the kind of knowledge you’d wish you had started out with without banging your head, and you can have instant access in the next 5 minutes for a time-limited offer that saves you over $60. Head over to Viral Video Blueprint and learn the “mental voodoo” tricks for making your videos go viral, building buzz, and most importantly, cashing in big!

This is an IMPORTANT, TIME-SENSIVE message which is *JUST* for my very best clients, and that includes you.

My friend Alex Jeffreys just recorded an incredible new video exposing how he made $1,000,000 in just 21 days!

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Alex is revealing the FUTURE of Internet Marketing…so don’t get left behind.

If you’re looking for *THE* system that could change your life right now…this is it.

If you’re a blogger, Internet marketer or affiliates chances are you’ll already know how powerful having a solid, customizable WordPress theme behind you is.

But you also probably know they cost the EARTH!

To give you an example, the theme that we consider our nearest competitor costs $47 for a license to use it on just ONE blog!

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Give us a go—the personal use license isn’t disabled in any way and won’t time out after 30 days. It’s a full working copy.

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The brand new Auto Blog Samurai software taps into the greatest gold rush in recent times by automatically creating tiny niche ‘autoblogs’…

These niche autoblogs are PROVEN to get at least $1/day PER BLOG in profits on autopilot!

Just imagine if you spend a few hours creating just 10 tiny niche blogs with the push of a button…

That’s at least $10 day on autopilot or…

…$300/month from these sites on autopilot!

…$3,600/year in disposable revenue on autopilot!

Plus, to profit from this cutting edge software technology:

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Imagine building 100, 200 or even 500 of these niche blogs at laser speed without spending a single dime on traffic!

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In the movie Tin Men starring Richard Dreyfus and Danny DeVito, an aluminum siding salesman goes into a car dealership to buy a new Cadillac.

“How much is it?” he asks the car salesman about the car he wants to buy.

“How much do you want to pay?” the car salesman asks back.

Disgusted by what is an obvious sales tactic, he replies sarcastically, “A dollar…I want to pay a dollar.”

Many of us won’t ask the prospect how much he or she wants to pay because we feel that it is somehow sleazy, and that doing so will create an uncomfortable situation.

But if you indeed did know how much your buyers wanted to spend, your sales closing ratio would shoot through the roof because you’d be quoting prices you knew they could afford and were willing and prepared to spend.

How do you ascertain what the buyer wants to spend without the awkwardness of asking outright?

When it’s time to discuss price, ask the buyer, “Do you have a budget?”

Note that you are not asking “What is your budget?” You are instead asking the much less threatening question, “Do you have a budget?”

The buyer can only give one of two answers: yes or no, with about half of prospects saying yes and the other half saying no.

If the buyer says “yes”, then you ask, “Would you mind sharing with me what your budget is?”

Those prospects who tell you their budget have just given you the range under which your price quotation must fall to be accepted.

But what if the buyer says, “No, we don’t have a budget.” Then you ask, “Well, do you have a dollar figure in mind of what you would like it to cost?”

Even if they do not have a budget worked out, many people, when asked the question in this way, will come back at you with an answer something like “I was figuring to spend around $1,000 and not more than $3,000.”

In effect, they really do have a budget—$1,000 to $3,000—but just never wrote it down or said it out loud before.

A few people, however, will not share their budget no matter how you ask. “I don’t want to give you my budget,” they will say. “I want you to tell me what it will cost.”

In such cases, use the “good, better, best” method of price quotation.

Let’s say you are quoting on selling the prospect a half-acre lot with a custom built home.

Instead of just quoting your top-end home, which is $500,000, you give the prospect three options to choose from.

The first option, which you call “good”, is a basic three-bedroom home with a fireplace and unfinished basement. It is $300,000—the cheapest you can offer while still giving the buyer a decent home and yourself a decent profit.

The second option, which you call “better”, is the same home, but with a finished basement and an added sitting room in the master bedroom suite. It is $400,000—your middle-of-the-road model.

The third option, which you call “best”, is the same home as in the “better” option but with top-of-the-line landscaping, a second fireplace, and a fourth bedroom. It is $500,000—your top-of-the-line model.

You outline all options for the prospect, including the prices. Then instead of asking him whether he wants a home, you ask him, “Which do you want—good, better, or best?”

This strategy increases the chances that your price quotation will fall within the dollar amount the prospect wants to pay.

Also, very few people want the lowest-quality of three choices. So some buyers who were looking to pay $300,000 will find a way to pay $400,000 (even if it means a bigger mortgage or borrowing from Uncle Joe) and more will select “better” over “good”.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

The time has come to tell you how my friend Anik Singal has gone from $0 to over $32 Million and his secrets are NOW available to YOU.

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The benefit of webinars is that you can sell to large groups of people without adding extra time, effort, and resources. The leverage is enormous. Today the 6 foolproof ways to guarantee YOUR webinar is a massive success are revealed!

Secret #1: Build your webinar around a compelling topic. As horrible as this may sound, no one is interested in what you are selling…unless you give them a reason to be. Keep that in mind as you create a compelling, interesting title for your webinar!

Secret #2: Aim at the right market. You must decide who you want to talk to and then craft your message (before, during, and after the webinar) accordingly. If you try to be everything to everyone you won’t be anything to anyone.

Secret #3: Invite as many people as you can…and keep inviting them. If you want to maximize attendance, it’s not sufficient to invite people and then leave it at that. You have to follow up. So keep inviting them right up until the moment of the webinar.

Secret #4: Let your attendees guide your pitch with polling questions. You should know your product and sales process well enough to be able to talk confidently and knowledgeably about it, and answer questions that come up.

Secret #5: Build your customer relationships with non-sales specific webinars. In marketing it comes down to the relationship you have with your prospects and customers…and that’s selling. It’s selling yourself!

Secret #6: Deliver on your promise…and ask for the sale at the end of the webinar!

Clate Mask is the CEO of Infusionsoft.

You can now easily design your squeeze page, OTO page and sales page straight from the WordPress editing interface. the WP Sales Engine enhances the “default” WordPress write panel into a powerful marketer’s toolbox (see above). Now watch the video demo of this enhancement in action here.

Kenneth Kraakstad & Thomas Sheets Have Done It again!

They have opened the doors to Mass Impact Marketing!

Mass Impact Marketing is a complete 22-hour home study course that teaches you everything you need to know about the basics of online marketing!

This one you cannot afford to miss!

If you ever wanted to really know the ins and outs of online marketing, then this is for you.

This easy-to-understand, no-fluff home study course allows you to learn at your own pace, without getting lost in the ever growing Internet Marketing Jungle.

People pay thousands everyday for this type of information, and yet it is now readily available for everyone!

And talk about bonuses! You gotta check out everything that is included, enough training and traffic resources that would make even the gurus jealous!

If you ever wanted to take a leap forward, and start making a living online, then do not hesitate on this one folks!

You can sign up for free now, and take advantage of the free training offer available. The affiliate marketing module is free! A $197 value…

There are many bloggers out there but as far as my memory goes, there are less than 10 who can truly be considered blogging authorities. Reading their content has made me thought about Informational vs. Thought Leadership. Think newscasters vs. stage speakers. Newscasters are the ultimate “affiliate marketers”. They report the news every day and night, but it’s not news they create, whereas stage speakers have to plan their speech draft and rehearse how they are going to ‘perform’ on the stage.

Stage speakers definitely have original content and a ‘voice’, two fundamental prerequisite for achieving authority status. Content-wise, ask yourself 4 questions that will determine how closely you can connect with your readers:

- “What have I learned today?”
- “What have I applied today?”
- “What can you apply today?”
- “What can you do for the better today?”

And also add in a mix of tips, freebies and recommendations or product reviews and multimedia like podcasts (audio) and videos.

How would you like me to remember you as 1 of the top 10 blogging authorities in the 2010s? With 46 videos and counting + cheat sheets to download, the Blogging Mindset training course will take your blogging to an authoritative level! Bonuses include “How To Create Karmic Kontent”, a blueprint to grow your readership and help you reach expert status.

Don’t waste another second before someone else overtakes you as a leader.

I am sure by now you have heard of the web 2.0 site called Squidoo. But have you ever created a lens on Squidoo?

Squidoo is the ultimate free tool for generating massive business exposure. Through a Squidoo lens, you can generate and refer traffic to your own sites and also generate revenue on the lens itself.

You can learn how to do all these in just a few minutes from now by watching the Squidoo Lens Genius videos. Here is just some of what you will learn with the Squidoo Lens Genius training:

* Introduction – Here You get a solid foundation on building a traffic and lead powerhouse with your lens!

* Lenses & Blogs Revealed – The truth about squidoo lenses and blogs and why the differences are huge and affect your ability to make money with Squidoo.

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* Lens marketing – Promote and push your lens to the top of Squidoo and then Google, Yahoo! and MSN without having to spend a ton of money and time to market your site!

* SEO & Backlinking – How to setup your lens so that the search engines take notice and give your lens the most link juice possible. Also revealed are the secrets of lens linking!

* Traffic magnetization – Generate the maximum amount of traffic from your lens so that you can sell to your visitors and push them to your other websites!

* Extremely simple system that will have your lens up and generate traffic by tonight!

Don’t put it off anymore! Learn how Squidoo can benefit you. You can start generating laser targeted traffic as soon as today.

Did you get a chance to check out Imran Qureshi’s new report, “How To Make Your First $1000 Online“?

Just as well, because if you hadn’t…you could still be broke this time next year, wondering where you went wrong.

Look, there’s no doubt that by staying away from “get rich quick” schemes, and pyramid-style matrix programs and sticking to the tried-and-true business models that have been PROVEN to work, is the absolute BEST and ONLY way to make an honest living online.

Not only that…You want the income to keep coming in, and increase in volume too right?

Well unfortunately, it’s a sad fact that 95% of marketers fail when they try starting off their own online business. And the main reason why is that they don’t understand all the necessary requirements beforehand…

It’d be like a butcher going to open a cake shop online. What would they know about it? Yet you see and hear of people doing it all the time online!

I know, it’s not funny. But when you think about it…where’s the forethought?

That’s where Imran’s report comes in handy. It walks you through 11 different business models that WORK to put money into your pocket. You simply choose the one that best fits YOU, your experience, your needs, wants and desires.

Believe me when I say there’s one for every type of person.

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YOu can do it, and it’s a lot easier than you might think. Yes there is work involved. So? There is in any business. You can make this happen for you, by simply clicking the link below now, and securing your copy of Imran’s new report.

It’s a mind-dazzler that you can’t afford to miss.

James T Noble has JUST opened the doors to his Facebook Business Academy coaching program! All the details are here including everything that’s included in the training (it’s a LOT) and ALL the bonuses you get when you enroll…

What he DOESN’T mention is that for the first 10 people to sign up, he’s also including a private 1-on-1 phone consultation for FREE!

James has worked with the world’s largest brands and companies to help them promote their products and services online, but you can get his 1-on-1 business coaching for free when you sign up for Facebook Business Academy, but be quick, it’s only for the first 10 students!

Legendary adman James Webb Young, who started selling fruit by mail around the same time that Harry & David did, tells the story of an apple-growing season where he was nearly ruined.

Violent hail storms bombarded his apple trees with ice pellets, causing bruising and pock marks.

He feared massive complaints and returns if he shipped the bruised fruit to his mail order apple buyers. But if he didn’t ship the damaged apples, he would have to refund all the orders, and his mail order business would be ruined.

The apples were damaged only cosmetically. The hail had pockmarked the skin, but this did not affect the flavor or freshness.

Young went ahead and filled his orders with the pockmarked apples, and in each box shipped, enclosed a preprinted card that read as follows (I am paraphrasing):

“Note the pockmarks on some of these apples. This is proof that they are grown at a high mountain altitude, where the same extreme cold that causes sudden hailstorms also firms the flesh and increases the natural sugars, making the apples even sweeter.”

According to Young, not a single order was returned. In fact, when orders came in for next year, many order forms had handwritten notes that said, “Pockmarked apples if available; otherwise, the regular kind.”

Young’s story proves what experienced marketers know: Often, by being truthful about your weaknesses and flaws, you can gain substantial credibility with your buyer, increasing loyalty, sales, and customer satisfaction.

Years ago, an industrial pump manufacturer, Blackmer, used the “show your warts” strategy with great success.

As a chemical engineer, I can tell you that not all pumps perform equally in all applications. Instead of hiding this fact, Blackmer made it a primary advertising claim.

Their trade ads showed a Yellow Pages ripped out of an industrial buying guide, full of listings for pump manufacturers, including Blackmer; the Blackmer name was circled in pen.

The headline of the ad read, “There are only certain times you should call Blackmer for a pump. Know when?”

Body copy explained (again, I am paraphrasing), “In many applications, Blackmer performs no better or worse than any pumps, and so we are not a particularly advantageous choice.”

But, the ad went on, for certain applications (viscous fluids, fluids containing abrasives, and a few other situations) Blackmer was proven to outperform all other pumps, and were the logical brand of choice. Blackmer closed the ad by offering a free technical manual proving the claim.

My old friend, Jim Alexander, of Alexander Marketing in Grand Rapid, Michigan, created this campaign and tells me it worked extremely well.

Another example: a financial publisher was initially concerned that putting disclaimers and fine print required by regulatory bodies would depress response to his e-mail marketing campaigns promoting his stock market and options trading newsletters.

Instead of hiding the disclaimers in fine print, however, he put them in the same size type as the rest of the e-mail promotion. He found, to his surprise, that being up front about the warnings and cautions actually increased response! The conclusion: Instead of hiding a weakness, be forthright about it.

How to use this technique: Pick one weakness of your product or company.

Talk about it frankly in your marketing. Show why either (a) the weakness is not really important or (b) how you have designed your product or service to either overcome, solve, or compensate for the weakness.

For example (and this isn’t real, but just makes the point), if your competitor in the window-cleaning business has tall window cleaners who are all ex-NBA players and can reach higher windows, you can say that your window cleaners are of average height and can’t reach as high up.

But, to make up for that, each brings a pneumatic lift to the job, which can raise them dozens of feet higher than your competitor’s best basketball player can jump. That’s an absurd example, but you get the idea.

Bob Bly is the author of “World’s Best Copywriting Secrets” and has written copy for more than 100 companies including IBM, Boardroom, Medical Economics and AT&T. He is the author of more than 75 books and a columnist for Target Marketing, Early To Rise and The Writer. McGraw-Hill calls him “America’s top copywriter”.

I manage to secure a great offer from Jim Cockrum and you ought to take a look at this if you want to expand your list building efforts.

List Building Class is a full video training course where he explains how he went from 0 e-mail list followers to over 100,000. That is 100,000 people that WANT to hear from him and also volunteered to be on his mailing list. E-mail marketing is a powerful tool for success in any business ESPECIALLY for any online business.

This course is on par with courses that have sold for thousands of dollars, but it is under $50 right now. It’s a tiny investment in the ONE SKILL that I say you must have in order to succeed long term online.

One of the most common questions I get from my subscribers is “How do I think of article topics?” so I thought I would address that today.

Here is what I do.

Every Sunday I make a list of things to be done in that week. I make a list of article topics to be written in that week.

Now I go to Yahoo answers and search with my terms and observe the questions and answers in the search results. For example, if you’re a beautician, you can search with the terms “hair, pimples,hair coloring, tatoos” etc. With the above search terms I immediately found these interesting questions

How can I look more attractive?
How to remove dandruff?
How to get rid of pimples?
How to make your nails naturally white?
What hair color dye damages your hair the less?

And so on.

I instantly found thousands of topics to write on. And remember that you can use the exact question as your title so that your article may be found in search results for related terms.

Then, once you have written certain number of articles, ask this question after each article: what kinds of questions might someone have after reading this article?

Assuming you come up with just 3 questions more per article, that will give you unlimited number of article topics.

Indu Priya is the webmaster of The Ideas Home.

SEOPressor is a new premium WordPress SEO plugin that will optimize your on-page SEO factors thus giving you a boost in the search engine rankings and making your off-page SEO much easier to do.

It can rate content and drive immeasurable amounts of traffic to your website. It is capable of capturing, testing and rating various on-page SEO techniques and factors. It has its own rating algorithm which is very simple and effective. Blog posts optimized with scores of more than 35% tend to rank very well in Google and end up becoming top landing pages that attract visitors.

SEOPressor performs a lot of analysis on WordPress websites that help the webmaster to determine the real worth of the website. It analyses the title tags, the proper placement of the keywords, the images and links used on the page, the decorations used in the fonts and so on. By analyzing these features of the website, SEOPressor can rightly suggest any changes that need to be made so as to enhance the prospects of the website. Basically, SEOPressor improves the search engine ratings of websites, bringing them to the number 1 position on Google, which is instrumental on bringing a large volume of traffic to the website.

* Analyses Title, H1, H2 and H3 Tags
* Analyses Keyword Density and Content Length
* Analyses The Exact Placement of Your Keyword
* Analyses Images and Links
* Analyses Font Decorations
* Intelligently Bold, Italize and Underline Your Keywords
* Intelligently Add ALT Tag to Your Images
* Capable of Testing and Rating Each Post and Page
* Calculates SEO Score To Reveal Your On-Page Optimization
* Comes With Secret Algorithm That Correlates With Google
* Recalculates and Assigns SEO Scores When Post Changes
* Easy Content Management With SEO Scores Beside Your Posts
* Intelligently Gives Suggestions On What To Tweak
* Pump Your WordPress Site High Up In Search Engines
* Drives Red Hot Targeted Traffic To Your Website

Believe me, competitors in your niche will have a tremendous advantage if they use SEOPressor and you don’t. The tool is so POWERFUL that it makes it MANDATORY.

This is crazy, Trey Smith went and tested over 12,000 different products on ClickBank!

He doesn’t take a lifetime to do it, and once he’s finished with it, he’s left with just 54 products he knows are truly profitable and the results were awesome.

Want to get access to his testing system?

Check out The Number Effect.